Independent Writer and Editor
I began freelancing right after graduating from college, working as a local news reporter for 3 years in Kalamazoo, Michigan. Wanting a change of scenery, I eventually moved from Michigan to Boston, where I enjoyed a 6-year career in marketing (see below). Now, I'm back to the life I love as an independent writer and editor, currently writing and editing for local marketing agencies, publishing companies, and other small firms and startups. I feel privileged to work with each of my current clients, and am always excited to hear about projects from new prospects.
Feb. 2016-Sept. 2016
During my time as the Marketing Director at FE International, a small business brokerage, I mainly worked on the inbound strategy, in addition to social media and email marketing. While there, I boosted total goal conversion rate by 678%; organic traffic by 20% and time on page by 450%, compared to the previous year's metrics in Google Analytics.
Senior Creative Manager
April 2015-Jan. 2016
At Social Fulcrum, a boutique ad agency, I established a creative department within the firm, as we were finding that clients were just as interested in having beautiful, well-written ad creative as they were in getting the team's expert analytical advice. I worked with a variety of clients, delivering portfolios of copy and images designed to be tested in SF's proprietary method that allowed clients to determine their most effective ad creative.
March 2012-April 2015
As an editor at Brafton, I was in charge of the Health, Lifestyles and Education desk, where I managed content production for a variety of companies, including 3 labels of a well-known fashion brand, 7 brands under a major consumer products corporation, and a multinational food manufacturer. I also managed a team of 15 full-time writers and regularly contributed to the company's popular blog.
Dec. 2010-March 2012
Content marketing as we know it was in its nascent stages when I started at Brafton as a writer in 2010, but the transition from a keyword-focused technique to a sophisticated strategy was swift. In just a little over a year, I went from writing short posts for company news feeds to writing a whitepaper on continuing education for diabetes care, a food encyclopedia for a multinational food manufacturer, and a 40 weeks of pregnancy series for a women's health website.
Content Marketing Instructor
I taught a 3-series course at Startup Institute Boston on content marketing as part of its Fall 2015 class. Along with a co-instructor, I explained the basics of Google Analytics, keyword research, content writing, and SEO. Additionally, I advised students on their own personal branding and career paths, and had some wonderful, productive discussions with the students.