Writer and Editor
R.M. Bakken Editorial, LLC
With experience at both tech startups and marketing agencies, most of my clients fit into these categories when I started freelancing. I love working with growth-focused entrepreneurs who radiate passion and spread it, and am very proud of the work I've done with clients like MarketMuse and other tech startups. Additionally, I continue to regularly with a publishing company doing pre-production copyediting and quality assurance, and have close partnerships with independent writers and local nonprofits, some of whom enjoy pro bono rates.
Digital Production Assistant
Harvard Division of Continuing Education
In addition to my freelance business, I work part-time at the Harvard Division of Continuing Education doing content and SEO. My responsibilities include performing keyword research for new and existing programs for the Extension School, Professional Development Programs, and Summer School, as well as updating and creating content for the website.
Senior Creative Manager
April 2015-Jan. 2016
At Social Fulcrum, a boutique ad agency, I established a creative department within the firm, as we were finding that clients were just as interested in having beautiful, well-written ad creative as they were in getting the team's expert analytical advice. I worked with a variety of clients, delivering portfolios of copy and images designed to be tested in SF's proprietary method that allowed clients to determine their most effective ad creative.
March 2012-April 2015
As an editor at Brafton, I was in charge of the Health, Lifestyles and Education desk, where I managed content production for a variety of companies, including 3 labels of a well-known fashion brand, 7 brands under a major consumer products corporation, and a multinational food manufacturer. I also managed a team of 15 full-time writers and regularly contributed to the company's popular blog.
Dec. 2010-March 2012
Content marketing as we know it was in its nascent stages when I started at Brafton as a writer in 2010, but the transition from a keyword-focused technique to a sophisticated strategy was swift. In just a little over a year, I went from writing short posts for company news feeds to writing a whitepaper on continuing education for diabetes care, a food encyclopedia for a multinational food manufacturer, and a 40 weeks of pregnancy series for a women's health website.
Content Marketing Instructor
Content Marketing Institute
I taught a 3-series course at Startup Institute Boston on content marketing as part of its Fall 2015 class. Along with a co-instructor, I explained the basics of Google Analytics, keyword research, content writing, and SEO. Additionally, I advised students on their own personal branding and career paths, and had some wonderful, productive discussions with the students.