Writer and Editor
R.M. Bakken Editorial, LLC
As a freelance writer and editor, I produce content for agencies, small businesses, nonprofit organizations, and sole proprietors. My main area of expertise is digital marketing, with a focus on content and SEO. A background in journalism and years of experience writing content have taught me how to adapt to new industries quickly. I’ve written about everything from government to tech to fashion, and always enjoy taking on challenges. My editing projects include textbook reviews with a small publisher, blog editing for startups, and memoir editing for an independent writer.
Digital Production Assistant
Harvard Division of Continuing Education
In addition to my freelance business, I work part-time at the Harvard Division of Continuing Education doing content and SEO. My responsibilities include performing keyword research for new and existing programs for the Extension School, Professional Development Programs, and Summer School, as well as updating and creating content for the website.
Senior Creative Manager
April 2015-Jan. 2016
At Social Fulcrum, a boutique ad agency, I established a creative department within the firm, as we were finding that clients were just as interested in having beautiful, well-written ad creative as they were in getting the team's expert analytical advice. I worked with a variety of clients, delivering portfolios of copy and images designed to be tested in SF's proprietary method that allowed clients to determine their most effective ad creative.
March 2012-April 2015
As an editor at Brafton, I was in charge of the Health, Lifestyles and Education desk, where I managed content production for a variety of companies, including 3 labels of a well-known fashion brand, 7 brands under a major consumer products corporation, and a multinational food manufacturer. I also managed a team of 15 full-time writers and regularly contributed to the company's popular blog.
Dec. 2010-March 2012
Content marketing as we know it was in its nascent stages when I started at Brafton as a writer in 2010, but the transition from a keyword-focused technique to a sophisticated strategy was swift. In just a little over a year, I went from writing short posts for company news feeds to writing a whitepaper on continuing education for diabetes care, a food encyclopedia for a multinational food manufacturer, and a 40 weeks of pregnancy series for a women's health website.
Content Marketing Instructor
Content Marketing Institute
I taught a 3-series course at Startup Institute Boston on content marketing as part of its Fall 2015 class. Along with a co-instructor, I explained the basics of Google Analytics, keyword research, content writing, and SEO. Additionally, I advised students on their own personal branding and career paths, and had some wonderful, productive discussions with the students.